The practice of product placement first began and became popular in
A) motion pictures, especially in the 1980s.
B) radio during the early years of rock `n' roll.
C) television when advertisers sponsored entire programs.
D) women's magazines with small packets of perfume.
Answer: A
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Answer the following statements true (T) or false (F)
1. Advertisements deploy all three persuasion strategies. 2. Words have as much power to persuade as images. 3. Semiotics help writers distinguish what words they should use. 4. You do not have to apply personal ethics to writing.
Sheri is giving her speech on mesothelioma. She is aware that her audience might not recognize the term. To ensure that she delivers a clear speech, which of the following strategies should Sheri use?
a. Keep repeating the word. b. Contrast examples and non-examples. c. Use clear and frequent transitions. d. Acknowledge its believability. e. State and explain the more acceptable or accurate belief or theory.
Movies today are the most fragmented media industry—created by one group, funded by another, sold by a third group and distributed by a fourth
a. True b. False
"This is the third fight Jimmy has started in the hallways. He should be suspended from school." These statements constitute an enthymeme
Indicate whether the statement is true or false.