Movies today are the most fragmented media industry—created by one group, funded by another, sold by a third group and distributed by a fourth

a. True
b. False


ANSWER: True

Communication & Mass Media

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We perceive and form impressions using all five senses: sight, touch, smell, hearing, and taste. Illustrate how you would appeal to at least four of the five senses in order to make a good impression at a job interview.

What will be an ideal response?

Communication & Mass Media

Which of the following facts is TRUE according to the International Listening Association? a. 85% of what we know is learned by listening

b. We spend 50% of our time actually listening. c. We remember 75% of what we hear. d. At least 10% of us have been formally trained to listen.

Communication & Mass Media

What is the ultimate determinant of genre trends?

A) media conglomerates B) the Federal Communications Commission C) producers D) audiences

Communication & Mass Media

Well-prepared visual aids indicate that the speaker has a carefully planned presentation and has taken

the audience seriously, therefore enhancing the A) speaker's ethos, the audience's interest, and retention. B) speaker's ethos, pathos, and logos. C) speaker's credibility, presentation, and delivery. D) speaker's strategic planning, organization, and arguments. E) audience's interest, retention, and sight lines.

Communication & Mass Media