Segmentation can be based on:

a. demographics
b. geodemographics
c. psychographics
d. all of the above


d. all of the above

Communication & Mass Media

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Philo T. Farnsworth invented which of the following?

A. the phonograph B. the basic technology for television C. the FM radio transmitter D. digital cable service

Communication & Mass Media

Monica studied abroad in Italy and had to adjust to kissing people when she greeted them. Which type of touch was Monica experiencing?

a. instrumental touch b. social-polite touch c. affectionate touch d. normative touch e. eager touch

Communication & Mass Media

What is a distinguishing feature of academic or scholarly journals?

Communication & Mass Media

Laws are generally positive

Indicate whether the statement is true or false

Communication & Mass Media