What is a distinguishing feature of academic or scholarly journals?
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The nature of news always deals with some type of __________
Fill in the blank with correct word
Increasingly, traditional media primarily appeal to older or more highly educated audiences
Indicate whether this statement is true or false.
Suggest several ways you can use your audience as a presentation aid
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
1. Direct marketing is the interactive use of advertising media to stimulate a behavior modification. 2. Ambient marketing is the interactive use of advertising media to stimulate a behavior modification. 3. One benefit of direct marketing is that it speaks to the masses all at once. 4. Direct marketing is useful with launching new product trials. 5. Direct marketing includes the presentation, the offer, and the creative.