A company ships goods to a customer and pays transportation costs. To the seller, the transportation costs are
A) freight out
B) freight in
C) sales commission
D) brokerage
A
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How does citing your sources add credibility to your writing?
A) Citing sources shows your reader you are well informed B) Sources strengthen your argument C) Sources gives your audience confidence in the strength of your data D) Citing sources helps your audience locate information mentioned in your report E) Citing sources allows the reader to conduct further research
The prepurchase stage begins with ____________
a. perceived risk b. formation of expectations c. moments of truth d. evoked set e. need arousal
Money-back guarantees and honest sales and advertising presentations aid in _____
a. minimizing cognitive dissonance b. AIO measurement c. the problem awareness stage of consumer behavior d. studying psychographics
All the following are examples of strategic actions a firm might take except
A. expand into neglected markets. B. tie up raw materials sources. C. change product packaging. D. partner with competitors to reduce competition.