If you are stumped and cannot think of an idea for a presentation the text recommends three
approaches. List and briefly explain each of these.
What will be an ideal response?
(1 ) Use silent brainstorming. Take three minutes and list as many topics as you can
think of, without evaluation. Then, go back and consider which of the possible topics
look promising. (2 ) Scan web directories and web pages. Look under general
categories to see more specific topics. (3 ) You can listen and read for topic ideas. You
can read the newspaper, listen to the nightly news, listen to friends, listen to topics in
your classes, etc.
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Discuss why it is important to choose language carefully. Provide an example of how you can choose
language carefully in your speech. What will be an ideal response?
Silence can be an effective tool in emphasizing a particular word or sentence
Indicate whether the statement is true or false
What organizational process can be triggered by events such as litigation, boycott, adverse legislation, and elections?
a) Conflict positioning b) Crisis management c) Issue management d) Issue tracking
Answer the following statement(s) true (T) or false (F)
1. Including product samples as an insert in collateral is a good idea. 2. In retail advertising, you should not give consumers pricing information. 3. National newspapers are useful for retail ads. 4. Newspaper ads are declining due to the declining readership of newspapers. 5. When writing collateral, it’s important to pay attention to graphics.