Answer the following statement(s) true (T) or false (F)

1. Including product samples as an insert in collateral is a good idea.
2. In retail advertising, you should not give consumers pricing information.
3. National newspapers are useful for retail ads.
4. Newspaper ads are declining due to the declining readership of newspapers.
5. When writing collateral, it’s important to pay attention to graphics.


1. False
2. False
3. False
4. False
5. True

Communication & Mass Media

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