Answer the following statement(s) true (T) or false (F)
1. Including product samples as an insert in collateral is a good idea.
2. In retail advertising, you should not give consumers pricing information.
3. National newspapers are useful for retail ads.
4. Newspaper ads are declining due to the declining readership of newspapers.
5. When writing collateral, it’s important to pay attention to graphics.
1. False
2. False
3. False
4. False
5. True
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Which of the following are the primary goals of a speech for introducing another speaker?
A. to boost the speaker's ethos B. to demonstrate why the speaker is qualified to speak on a topic C. to create a humorous atmosphere by using jokes D. both to boost the speaker's ethos and to demonstrate why the speaker is qualified to speak on a topic E. none of these choices
In the PESO model, which one of these allows the company to have complete control over its story?
a. paid media b. earned media c. shared media d. owned media
If a verbal message is delivered in an articulate and precise manner, then the physical setting is
not important to how the message is received. Indicate whether the statement is true or false
What is the proper ordering of the stages by which we come to make sense of the various
stimuli around us? A) selecting, interpreting, organizing B) organizing, selecting, interpreting C) organizing, interpreting, selecting D) selecting, organizing, interpreting