In the 1950s concept of the 12 categories of a marketing mix, ________ included decisions about which products to offer and where to sell them
A) servicing
B) product planning
C) promotions
D) channels of distribution
E) fact finding and analysis
B
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Which of the following bank reconciliation items would not result in a journal entry?
A) Service charge B) NSF check of a customer C) Collection of a note by the bank D) Deposits in transit
James Lambert is an assistant territory sales manager at Cellcom, a leading wireless service provider in Europe. James manages the salespeople in a small city in France. There are many players in the wireless service provider market, and it is becoming increasingly difficult to position the company as unique. What can James do to position Cellcom as a unique company, when compared to its competitors?
A. Reduce the call rates by half. B. Increase the mass media advertising of Cellcom. C. Substantially reduce the salespeople's visits to the small accounts and increase the visits to key accounts. D. Ask salespeople to discuss the weakness of competition in every sales call. E. Instruct salespeople to spend more time on each sales call.
The worksheet
A) is an integral part of the accounting cycle B) eliminates the need to rewrite the financial statements C) is a working paper that is required D) is used to summarize account balances and adjustments for the financial statements
Glocal strategies are followed by organizations that seek to go global by:
a. Entering into some form of local relationship with organizations in another country b. Copying what organizations in other countries do c. Allowing themselves to be taken over by companies from other countries d. All of the above