The target's stake in seeing that his or her opinions are proven right serves to increase commitment under the influence tactic known as
A. legitimate power.
B. inspirational appeal.
C. collaboration.
D. rational persuasion.
E. consultation.
Answer: E
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In a vertical analysis of the income statement, the 100% amount is
a. Net income b. Gross profit c. Operating income d. Net sales
Which of the following is true of a good marketing information system?
A) It focuses solely on maximizing the amount of data generated irrespective of relevance. B) It typically uses only external sources of data in marketing research. C) It balances the information that a firm would like to have against what they really need. D) It develops a way of offering information about future plans of action that might not be very feasible or cost-effective. E) It eliminates the time-consuming task of assessing the information needs of a firm.
Which of the following GLOBE cultural dimensions is defined as--the degree to which organizational and societal institutional practices encourage and reward collective distribution of resources and collective action?
A. power distance B. uncertainty avoidance C. humane orientation D. institutional collectivism
Which of the following accurately describes new-category entries?
A. products that are reintroduced into the marketplace after having been off the market for a lengthy time B. products that have new packaging, different features, and updated designs and functions C. products that extend and supplement a company's established product line D. inventions that have never been seen before and create a new market E. products that are new to a company but not new to the marketplace