Which of the following is not a factor brought to the perceptual process by the perceiver?
A. setting
B. attitude
C. culture
D. value
A. setting
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A marketing manager for a textbook publisher meets with a group of several students who are paid to discuss what they like and dislike about their textbooks. What is this method of data collection called?
A. focus groups
B. experiments
C. direct observation
D. surveys
Six weeks after Samuel purchased six portable computers for his realty business, he was called by the retailer who sold him the computers and asked if he was satisfied with the purchase and if there was anything that he would change about the way the store does business. In this scenario, the retailer is trying to reduce its
A. production gap. B. delivery gap. C. standards gap. D. communication gap. E. knowledge gap.
Syndicated services ________
A) specialize in one or a few phases of the marketing research project B) are research studies conducted for different client firms but in a different way C) are companies that collect and sell common pools of data designed to serve information needs shared by a number of clients D) offer a wide variety of marketing research services customized to suit a client's specific needs
______ is the permanent loss of workers from the organization.
A. Absenteeism B. Turnover C. Empathy D. Revenue