According to the Elaboration Likelihood Model, people are motivated to hold ______.
a. correct attitudes
b. attitudes that promote their social image
c. attitudes that express their values
d. correct attitudes and attitudes that promote their social image
Ans: a
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The brief delay between the presentation of two stimuli is known as the
a. speed accuracy tradeoff. b. stimulus onset asynchrony. c. confounding. d. interaction.
Maria and Becka are assigned a class presentation where they must try and persuade their classmates to buy one of two cars. Maria is trying to sell her car through the central route of persuasion, while Becka is restricted to utilizing the peripheral route of persuasion. Compare how they might construct their respective presentations
What will be an ideal response?
The reason we selectively attend is often attributed to:
A) specificity of interest B) the inability to process all sensory cues simultaneously C) visual acuity D) evolution E) the absence of information in our environment
Evidence for continuing resistance to full racial equality is found in the fact that
a. a small percentage of whites still want separation of the races b. African Americans are less convinced than whites that prejudice is diminishing c. whites give only weak support to government action to promote racial equality d. all of the above