An appeal is the key element in the advertisement that taps into, or activates, a consumer's personal value system
Indicate whether the statement is true or false
FALSE
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Which of the following is a consumer group identified by the VALS™ system?
A) Young Digerati B) Tweens C) Kids & Cul-de-Sacs D) Shotguns & Pickups E) Experiencers
A magazine ad for pet health insurance contains both a toll-free number and a website URL in order to enable readers to obtain further information. This ad is an example of combining direct marketing with
A. consumer promotions. B. advertising. C. public relations. D. personal selling. E. trade promotions.
Which of the following can be brought under voluntary control through the use of biofeedback techniques?
A. Heart rate B. Muscle tension C. Brain waves D. All of the choices are correct.
At the level of middle management, the database must be able to _____
a. provide a framework for defining and enforcing organizational policies b. provide the data necessary for tactical decisions and planning c. provide feedback to monitor whether a company is achieving its goals d. provide access to external and internal data to identify growth opportunities