At the level of middle management, the database must be able to _____
a. provide a framework for defining and enforcing organizational policies
b. provide the data necessary for tactical decisions and planning
c. provide feedback to monitor whether a company is achieving its goals
d. provide access to external and internal data to identify growth opportunities
b
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Marketers in the United States are paying increasing attention to ethnic groups because
A. country culture is replacing regional culture as a key marketing consideration. B. they represent a majority of the population in nonurban areas of the country. C. government subsidies assist marketers attempting to communicate value to these groups. D. they are more susceptible to marketing messages. E. approximately 80 percent of all population growth in the next 20 years is expected to come from minority groups.
The stage of the conflict process where emotional differences are sensed and felt is called
a. Outcomes of conflict b. Manifest conflict c. Antecedents of conflict d. Perceived conflict
Hannah, a single taxpayer, sold her primary residence on January 1, 2018. Her total realized gain is $210,000. The house was acquired on January 1, 2008, and rented to tenants until December 31, 2014. Hannah moved in on January 1, 2015, and used the house as her principal residence until the sale. During the rental period, $30,000 of depreciation was deducted. Due to the sale of the house in
2018, Hannah will recognize a gain of A) $147,000. B) $30,000. C) $156,000. D) $138,000.
Anti-smoking warning labels on cigarette packages, dosage information on cough medicine packages, and liner notes on DVD packaging all come under which function of packaging?
A) to protect the product B) to provide product information C) to promote the product and differentiate it from competitors D) to indicate price and universal product code E) to help consumers use the product