Which of the following refers to a scheduling technique in which the advertiser floods the airwaves for one day on both cable and network channels to make it virtually impossible to miss the ads?
A. bursting
B. roadblocking
C. flighting
D. pulsing
E. blinking
Answer: E
You might also like to view...
Many airlines now encourage customers to purchase online "ticketless" flight reservations by charging a fee to those who purchase tickets at ticket counters. This is an example of a ________ strategy
A) distribution B) return on marketing investment C) marketing control D) product E) promotion
What demographic trends are countries around the world experiencing with regard to their working-age populations?
a. Developing countries are experiencing growth; more developed countries are experiencing decline. b. Developing countries are experiencing decline; more developed countries are experiencing growth. c. Both developing and more developed countries are experiencing growth. d. Both developing and more developed countries are experiencing growth.
What are the three universal human requirements identified in the Schwartz Value Survey as to the nature of the relationship between the individual and the group?
What will be an ideal response?
Packages have marketing value but no functional value.
Answer the following statement true (T) or false (F)