Trade secret law protects a trade secret for renewable 20-year terms
a. True
b. False
Indicate whether the statement is true or false
False
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Which of the following questions would help a marketer evaluate the return on a sales promotion investment?
A) Was the sales force successful in filtering out the good prospects from the poor ones? B) Did customers enjoy the events associated with the promotion? C) Did customers receive high-quality promotional products? D) Did the promotion attract new customers or more purchasing from current customers? E) Were channel intermediaries effectively positioned to ensure a seamless supply of products?
The sum of the material mix and material yield variances equals
a. the material purchase price variance. b. the material quantity variance. c. the total material variance. d. none of the above.
Expenses to promote sales by displaying and advertising merchandise, make sales, and deliver goods to customers are known as:
A. General and administrative expenses. B. Selling expenses. C. Non-operating activities. D. Purchasing expenses. E. Cost of goods sold.
If interest rates decline, bondholders will earn:
A. a lower rate of return on reinvested cash flows. B. a higher current yield. C. no capital gain on the bond's maturity. D. a lower coupon interest on the bond. E. a higher maturity value on the maturity date.