When you construct an audience-analysis questionnaire, scale questions are especially useful for getting at the strength of a respondent's attitudes.
Answer the following statement true (T) or false (F)
True
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The focus group moderator
A. should share important demographic characteristics with participants. B. should avoid the spoke-and-wheel pattern of questions and answers. C. should be skilled in guiding a group in discussion. D. should be seen as credible by participants. E. all of the above.
In libel law, a public controversy is defined as a controversy in which the resolution of the issues involved will affect a larger group of persons than those directly involved in the dispute.
Answer the following statement true (T) or false (F)
A shy, introverted woman is now terrified because public speaking will be required in her new job. She decides to work her way up by first initiating a conversation with a friend, then asking a few coworkers some questions, then voicing her opinion in a group, and finally giving a speech to a larger audience. What technique is she using?
a. performance visualization b. systematic desensitization c. self-affirmation d. enlarged conversation
A proposition of value advocates a specific action—changing a policy, procedure, or behavior
Indicate whether the statement is true or false.