How can an organization make their social media content most effective?
What will be an ideal response?
Answer: Make it casual and conversational. Social media content is often less formal than a typical business message. In fact, tweets and Facebook posts work best when they are casual and conversational. Also, make it valuable. Focus on topics that are related to your business—and that your audience will find interesting and useful. Avoid blatant self-promotion or content that is designed only to sell your company's products and services. Third, be original. Audiences appreciate a new point of view, new insights on a topic, or new information they can use. They do not want to read content they already know. Fourth, be passionate. Before you can motivate your audience to care about your topic, you need to care about it yourself. Finally, make it interactive. Give your audience something to do or a reason to respond. Ask a question, provide an offer, or encourage readers to share their stories, ideas, and content.
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Adam is interested in joining the design department of a start-up company in the retail sector. Which of the following steps of the career planning model does this best represent?
A. control B. career exploration and preferences C. set career objectives D. self-assessment
If you were gathering information from those thought to be knowledgeable on the issues relevant to the research problem, you would probably be using which method of exploratory research?
A) Secondary data analysis B) Experience surveys C) Case analysis D) Longitudinal studies E) Cross-sectional studies
During the current year, Vanguard Company sold 80,000 of its only product at a selling price of $60 per unit. Variable costs were $18 per unit, and Vanguard's margin of safety for the year was 25,000 units.Required:1) Calculate Vanguard's margin of safety ratio for the current year.2) What was the amount of Vanguard's fixed costs for the current year?
What will be an ideal response?
Coastal Pharma and Brainwave Technologies have together invested and created a new organization, InnerView, to focus on developing diagnostic devices. Through this new firm, both companies are attempting to combine their core competencies to innovate and reduce their risks associated with transaction-specific investments. However, the new organization operates independent of Coastal Pharma and Brainwave Technologies. Which of the following alternatives to integration does this scenario best illustrate?
A. a corporate acquisition B. a franchisee C. a joint venture D. a licensing contract