Globalization requires that companies respond to the needs of many societies
Indicate whether the statement is true or false
TRUE
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Social couponing is one of the hottest sales promotion trends today. This refers to:
A) sampling. B) Groupons. C) sweepstakes. D) freestanding inserts. E) personal selling.
Using the information in his company's ________ lets a telemarketer respond to customer inquiries more effectively because he or she can see a total picture of the customer relationship
A) data warehouse B) call back list C) call rejection list D) bibliographic database E) customer-value hierarchy
All of the following are control risks associated with the distributed data processing structure except
a. lack of separation of duties b. system incompatibilities c. system interdependency d. lack of documentation standards
How do thought leaders benefit a firm? How does someone become a thought leader?
What will be an ideal response?