___________ theory claims that you develop and maintain relationships in which the ratio of your rewards relative to the costs is approximately equal to your partner’s

a. Social exchange
b. Attraction
c. Equity
d. Social penetration


Answer: c

Communication & Mass Media

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The idea that an audience is likely to form an opinion of a speaker in the first few moments of a speech is termed the ____

A) Primacy effect B) Primitive effect C) Regency effect D) Recency effect

Communication & Mass Media

Fixmer-Oraiz and Wood argues that communication is the fulcrum for change because

A) change comes through communication. B) communication allows us to identify alternatives and persuade others. C) communication allows us to define alternatives and persuade others. D) individuals may be powerful social agents for social change through communication E) All of the above are valid reasons

Communication & Mass Media

Cohesiveness refers to the degree to which a group

a. disagrees. b. remains intact. c. functions as individuals. d. relies on outside sources for advice.

Communication & Mass Media

According to Deborah Tannen in You Just Don’t Understand: Men and Women in Conversation, which statement is true about gender and listening behavior?

a. Men and women listen in the same way. b. Women listen less to men than men listen to women. c. Men ask more argumentative questions than women do. d. Women tend to dominate all interactions.

Communication & Mass Media