According to Fishbein and Ajzen, an individual’s plan to act or behave in a particular way is known as ______.

A. behavioral intention
B. refutational pre-emption
C. latitude of acceptance
D. reasoned action


A. behavioral intention

Communication & Mass Media

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Which of the following is an example of a verbal code?

A) American Sign Language (ASL) B) a sigh C) a laugh D) a rude gesture E) raising the tone and volume of your voice to express anger

Communication & Mass Media

Changing negative perceptions about an organization after a crisis has occurred is known as

A) crisis communication. B) crisis management. C) image management. D) spinning. E) motivation.

Communication & Mass Media

Which cultural element includes schools, governments, and religious organizations?

A. material culture B. aesthetics C. language D. social institutions

Communication & Mass Media

Gold Diggers of 1933 presents us with a unique cinematic experience, especially with respect to style. What type of film is this, documentary, fiction, or avant-garde? Or is it a mixture of one or more of these types? Why? What filmmaking style best

describes this film: realist, formalist, or classical? Why? Recognize the distinctions among the three principal styles of film and the three types of movies, and evaluate how the style affects the presentation of the story.

Communication & Mass Media