The rise of e-commerce, green business, and telecommuting are examples of the Key Business Rule focused on which theme?
A) competition
B) common economy
C) ethics
D) social differences
E) uncertainty
Answer: E
Explanation: E) The growth of e-commerce, green business, and telecommuting all reflect the rule "You must deal with constant change."
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The vendor packing slip triggers which process?
a. receive goods and services b. order goods and services c. determine requirements d. none of the above
What are the two major drawbacks of the International Monetary Fund that prevents it from bailing out countries in crises??
What will be an ideal response?
If a product passes both the concept test and the product test, the next step is most likely to be ________
A) marketing strategy development B) product development C) test marketing D) business analysis E) concept development
Which of the following statements does not accurately capture the contingency theory of high-technology marketing?
a. Because customers can clearly articulate their ideas and needs, standard marketing research tools are effectively used for more incremental innovations. b. Because technological prowess is key in supply-driven markets, R&D tends to take a leadership role for more radical innovations. c. Because customers have a clearer understanding of the various products in the market, advertising to build selective demand is appropriate for more incremental innovations. d. When a breakthrough innovation revolutionizes the way customers do things, it is critical to stimulate primary demand for the new product class. e. Due to the prevalence of unit-one costs in high-tech markets, low pricing is appropriate for most radical innovations.