Describe a firm that has followed the strategy of "Go Global, Act Local." What activities make the firm GLOCAL?
What will be an ideal response?
Matsushita, which grew to be Japan's largest electronics firm, and renamed itself the Panasonic Corporation in October 2008, is one firm with considerable expertise at being a "GLOCAL" firm (GLObal, LoCAL).Panasonic has over 150 production and R&D bases in 38 countries. It tries to localize by employing and training local managers and keeping the expatriate head count down. Other Panasonic local policies are to develop local R&D and to tailor products to markets, to let plants set their own rules, and to be a good corporate citizen in every country that it operates in.
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Indicate whether the statement is true or false.
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