Explain the similarity and difference between "click-on" and "browse-wrap" contracts.
What will be an ideal response?
The click-on and browse-wrap contracts come in electronic form. In click-on agreements, a user assents to contractual terms by clicking on a button that reads "yes" or "I agree." In browse-wrap agreements, however, the user does not expressly assent to the terms of a contract, but instead, these agreements claim that a user assents to the terms by taking a specified action, such as using a certain website or installing software. Often, the terms of a browse-wrap contract are somewhere on the Web page and begin with a phrase such as "use of this site constitutes acceptance of the terms."
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Peter, a customer-care executive of Homefort Inc., an electronics company, adopts the problem-solving process to find a solution to a complaint he received from a customer regarding a nonfunctioning microwave. After identifying the problem, what should Peter do next?
A. Identify the alternatives. B. Compile and analyze the data. C. Evaluate the alternatives. D. Make a decision and then reflect on it.
Cadillac's portfolio consists of sedans, a crossover, a sport utility vehicle, and a high-performance version of the sedan
The sedans are sold through the Cadillac dealer network, but the high-performance version is sold in limited volumes and is not available at all dealers. This difference in availability is an example of how the products within the Cadillac portfolio are differentiated by the ________ element of the marketing mix. A) pricing B) promotion C) place D) process E) product
Which of the following statements is true regarding manufacturing costs?
A) They will be appear on the income statement as the product is made. B) They will not appear on the income statement or the balance sheet until the product is completed. C) They will appear on the balance sheet as an inventory cost until the product is sold. D) They will appear on the balance sheet as an inventory cost after the product is sold.
We plan ____ survey our customers and conduct a focus panel ______
A) to, to B) too, to C) too, too D) ?to, too