Determinant attributes are product or service features that are important to the buyer and on which competing brands or stores are perceived to differ.
Answer the following statement true (T) or false (F)
True
Consumers look for something special-a determinant attribute-to differentiate one brand or store from another. Determinant attributes are product or service features that are important to the buyer and on which competing brands or stores are perceived to differ.
You might also like to view...
Customization of large applications is inexpensive and nearly risk-free.
Answer the following statement true (T) or false (F)
According to the text, the objective of ________ is to test specific hypotheses and examine specific relationships
A) conclusive research B) subjective research C) exploratory research D) observational research E) conditional research
Choose the correct word or words in parentheses. Which version is (final, more final)?
Which of the following statements is true regarding how customers’ understanding of a new product can contribute to its failure?
a. Customers are fully aware of the benefits of a new product. b. Customers do not want to buy the product at its current price. c. Customers do not understand the benefits of a new product. d. Customers do not know where the product is available.