Which of the following statements is true regarding how customers’ understanding of a new product can contribute to its failure?
a. Customers are fully aware of the benefits of a new product.
b. Customers do not want to buy the product at its current price.
c. Customers do not understand the benefits of a new product.
d. Customers do not know where the product is available.
c. Customers do not understand the benefits of a new product.
You might also like to view...
Deleting the question from the survey is an alternative for the treatment of unsatisfactory responses
Indicate whether the statement is true or false
When providing a buyer with information about a product, which of the following questions is LEAST relevant for the salesperson to consider?
A. What level of satisfaction is expected from buying the product? B. What product attributes are important in the buying decision? C. What are the prospect's attitudes toward the product? D. What are the prospect's attitudes about a competitor's products? E. What moral development level is needed for the buying decision?
Discuss the interrelatedness of the management functions and give some examples of how they are interdependent.
What will be an ideal response?
Torrence Inc has recently calculated the inventory turnover for the current year to be 30. In prior years, the same ratio was always lower. Which of the following statements would be the best interpretation for the reason for the ratio's change?
A) The company had less sales in the current year than in prior years. B) The company purchased less inventory in the current year than in prior years. C) The company took fewer days to sell its inventory in the current year than in prior years. D) The company took more days to sell its inventory in the current year than in prior years.