What are the major principles of social marketing?

Answer 1

Social marketing is a systematic planning model involving client-centered methods to facilitate positive changes in behaviors, values, and attitudes of target audiences and their society. Social marketing interventions use commercial marketing strategies to benefit the target audience or society. The development of program strategies always begins with target audience members, reflecting a "bottom-up" approach to program design. The "marketing mix" encompasses product, price, place, promotion, and can often incorporate publics, partnership, policy, and purse strings.