Describe at least one disadvantage to the social scientific approach.

What will be an ideal response?


Research methods are often culturally insensitive, not taking into account
differences in race, religion, gender, sexuality, education, national origin, age,
socioeconomic status, and so on. (Other disadvantages are multiple variables,
restrictive nature of constructing questionnaires, participant accuracy and convenient
[but nonrepresentative] samples.)

Communication & Mass Media

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Of the following, the single strongest predictor of divorce is

a. defensive behavior. b. criticism or attacks on someone's personality. c. stonewalling. d. display of contempt.

Communication & Mass Media

What type of feedback is most effective in motivating employees?

a. mostly corrective b. negative only c. both corrective and supportive d. both positive and evaluative

Communication & Mass Media

A successful public speaker must adapt the message to the specific audience.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Which of the following is the first step in developing analytic coding categories?

a. identify your first unit of data b. immerse yourself in the data c. identify your second unit of data d. develop category labels and descriptions for each of your categories

Communication & Mass Media