Which of the following is the first step in developing analytic coding categories?

a. identify your first unit of data
b. immerse yourself in the data
c. identify your second unit of data
d. develop category labels and descriptions for each of your categories


Answer b

Communication & Mass Media

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________ is not a consideration in one?s ability to handle a topic

A) Personal experience B) Learning by the book C) Family background D) Audience interest

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Talking down refers to communicating as though you are superior to other participants

Indicate whether the statement is true or false.

Communication & Mass Media

Thorough research is the best way to ensure that you have met which ethical criterion?

A. showing respect for the topic B. showing respect for the listeners C. showing concern for the consequences of the speech D. taking responsibility for your statements

Communication & Mass Media

The cultural approach has been criticized for focusing its attention on the organization as a whole, rather than attempting to understand the experiences of individuals.

Answer the following statement true (T) or false (F)

Communication & Mass Media