Which of the following is NOT a tool used to help manage marketing accountability?
A) optimization models
B) planning
C) interval scales
D) CRM software
E) forecasting
C
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The time and cost barriers associated with distance have increased over the past decade
Indicate whether the statement is true or false
If, for example, in many countries, the number of brands available in a given product category is limited and, in other countries the dominant brands have become generic labels symbolizing the entire product category, the researcher might have a
problem with ________. A) construct equivalence B) scalar equivalence C) operational equivalence D) linguistic equivalence
Which of the following wholesaler's channel functions is demonstrated when a buyer receives quicker delivery because wholesalers are located closer than producers?
A) financing B) transportation C) buying and assortment building D) warehousing E) risk bearing
When using a multi-level approach to incident categorization, some examples of high level categories might include hardware, software, and network.
Answer the following statement true (T) or false (F)