Creating in the context of ways of looking involves medium
manipulation of the event.
Indicate whether the statement is true or false.
T
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What are the two types of analogy?
A) division and composition B) metaphor and simile C) literary and oral D) literal and figurative E) causal and sign
According to your textbook, which of the following suggestions should NOT be followed when responding to interview questions?
A. Answer immediately without any silence to show you are prepared. B. Ask a clarifying question if you are confused. C. Provide a thoughtful and concise response. D. Take a few moments to reflect on the question.
When deciding on a new radio format, the first step is to
a. review the competition. b. hire a new DJ. c. ask your advertisers what kind of music they like. d. eliminate news coverage.
A researcher examining the effects of sex and types of humor presented on commercials on purchase likelihood shows programming with commercials with three different types of humor. Participants view the programming and commercials in groups of 15. The researcher observes that participants’ laughter is contagious. That is, if one person laughs, others seem to join the laughter. What potential
threat to internal validity has the researcher just observed? a. Experimenter effect b. The Hawthorne effect c. Testing effect d. Intersubject bias