A researcher examining the effects of sex and types of humor presented on commercials on purchase likelihood shows programming with commercials with three different types of humor. Participants view the programming and commercials in groups of 15. The researcher observes that participants’ laughter is contagious. That is, if one person laughs, others seem to join the laughter. What potential
threat to internal validity has the researcher just observed?
a. Experimenter effect
b. The Hawthorne effect
c. Testing effect
d. Intersubject bias
Answer d,
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Pam and Terry were discussing their current relationship. Pam digressed from the current
situation and began to talk about what Terry had done in the past to hurt her feelings. This behavior is referred to as ________. A) bafflegab B) bypassing C) allness D) gunny sacking
Answer the following statement(s) true (T) or false (F)
1. Rob Cesternino has shown that he can use his fame from being on a short-head television reality show to being a successful host of a long-tail podcast series. 2. Political talk radio is populated primarily by liberal hosts. 2. Shock jocks draw listeners by making offensive and outrageous comments on the air. 4. NPR’s Morning Edition news program attracts a larger daily audience than any of the television networks’ morning news programs. 5. Content broadcast on satellite radio has to meet the same level of content decency as terrestrial radio does.
A controlling message is one that gives instructions and rules
Indicate whether this statement is true or false.
A negative effect of conflict is that ___________
a. it forces us to examine a problem b. it leads to increased negative feelings c. it airs grievances in a relationship d. it is inevitable