_____ are those items provided by suppliers and used directly during production or service delivery
a. Direct materials
b. Indirect materials
c. Indirect services
d. Internal materials
e. Vendor managed inventories
a
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A marketing communications objective to ________ has the goal of influencing how the consumer feels about a category or brand and encouraging the consumer to find out more
A) help the consumer recognize a need B) build awareness and interest C) remind about a brand D) reinforce the buying decision E) stimulate action
Answer the following statements true (T) or false (F)
1. Good managers know how to write or say everything that is important about a subject because of their superior experience. 2. Abstracting is the process of looking at a big picture and omitting details. 3. Effective communication is the key to planning, leading, organizing, and controlling the resources of the organization. 4. Of the five levels of managerial communication, the most important is the intercultural level. 5. Formal business meetings are the most typical example of the interpersonal communication level.
A market division by class of customer between rival firms does not violate antitrust law
Indicate whether the statement is true or false
A written offer from a merchant to buy or sell goods will be irrevocable only if accompanied by consideration
Indicate whether the statement is true or false