A marketing communications objective to ________ has the goal of influencing how the consumer feels about a category or brand and encouraging the consumer to find out more
A) help the consumer recognize a need
B) build awareness and interest
C) remind about a brand
D) reinforce the buying decision
E) stimulate action
B
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Carlos always buys bread and milk when he goes grocery shopping. In this case, bread and milk are examples of impulse goods
Indicate whether the statement is true or false
Push money is one of the efforts taken by manufacturers to make wholesalers push the manufacturer's brands through the distribution channel
Indicate whether the statement is true or false a. True b. False
Which of the following is a good faith purchaser?
A) a person who pays sufficient consideration for good to someone he honestly believes has good title B) a person who buys stolen goods without being aware of it C) a buyer who agrees to hold goods for a person until the delivery of the goods is made D) a buyer to whom goods are delivered by a seller to sell on the seller's behalf
Charles E. Williams paid for the purchase and installation of a guttering system for his home by Hanke Brothers with a Wells Fargo Home Projects Visa card. Under the terms of this particular Visa card, Williams agreed to pay Wells Fargo a principal amount plus interest in return for payment for the guttering system by Wells Fargo to Hanke Brothers. Wells Fargo made payment, and Hanke Brothers
then installed the guttering system. Wells Fargo did not file a financing statement on the guttering system. Williams defaulted on his mortgage and the mortgage company brought foreclosure action. Wells Fargo said that it was entitled to the guttering system because it was personal property purchased with a credit card. The mortgage company maintains that the failure to file a financing statement means that Wells Fargo is simply an unsecured creditor as any credit card company would be. Which of the following is correct? A) Wells Fargo is a PMSI creditor in personal property who is entitled to recover the cost of the guttering system out of any foreclosure proceedings. B) Wells Fargo is out of luck because of its failure to file a financing statement on a fixture. C) Wells Fargo is not a PMSI creditor because the debtor financed the guttering indirectly through the Visa card. D) Wells Fargo is a PMSI creditor but cannot take priority over the mortgage company because of its failure to file a financing statement.