Words such as "downsizing" and "infinite horizons" make the unpleasant or mundane seem positive and appealing. These types of terms are called
A) euphemisms.
B) weasel words.
C) jargon.
D) gobbledygook.
A
Communication & Mass Media
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Economies of scale work when first copy costs are spread over many subsequent copies
Indicate whether the statement is true or false.
Communication & Mass Media
Web sites have not standardized ___________, so that users can reasonably confident they can find what they want to find
a. internal searching b. style c. looks d. booking
Communication & Mass Media
Language consists of symbols
a. True b. False Indicate whether the statement is true or false
Communication & Mass Media
The public relations process is best described as
A) cyclical B) feedback-driven C) one-way D) media-centered E) Both A and B.
Communication & Mass Media