Examples of the kinds of uncontrollable forces listed in the text are each of the following except
A. technological.
B. economic.
C. sociocultural.
D. labor.
E. marketing.
Answer: E
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Within the organization, buying activity consists of two major parts: the buying center and the buying decision process
Indicate whether the statement is true or false
Which of the following is NOT a benefit of group conflict?
a. Conflict can help a team make better decisions. b. Conflict can help a team overcome obstacles that prevent progress. c. Conflict can encourage a team to explore new problem-solving approaches. d. Conflict can encourage a team to confirm its prior beliefs.
A norm is an expected standard of ________
A) appeal B) deviation C) conduct D) aberration
Which of the following is an ineffective customer-service practice?
A. Viewing customer service as a problem-solving function that comes into play only whenthere has been a complaint B. Teaching employees that customers do not depend on a business as much as a businessdepends on customers C. Focusing on retaining a current customer rather than attracting a new customer D. Training employees at all levels of an organization to communicate with customers