Which statement is not true if deciding on the number of scale categories to use in a non-comparative itemized rating scale?
A) Traditional guidelines suggest that the appropriate number of categories should be seven plus or minus two: between five and nine.
B) The smaller the number of scale categories, the finer the discrimination among stimulus objects that is possible.
C) If the respondents are not very knowledgeable or not involved with the task, fewer categories should be used.
D) How the data are to be analyzed and used should also influence the number of categories.
B
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If you choose to apologize in a negative message, you should
A) phrase the apology in a conditional manner ("If I have offended anyone ..."). B) imply that not all of the blame lies with you or your company. C) be sincere and make it a true apology. D) always demonstrate sincerity, but never accept blame. E) always urge the reader to avoid legal action.
________ is the inventory loss due to employee theft, shoplifting, mistakes, inaccurate records, and vendor errors.
A. Break-even point B. Shrinkage C. Obsolescence D. Profit margin E. Loss margin
The transmission of data, voice, and video via any wireless-enabled computing device, without a fixed physical connection, is a technology known as
A. personalized computing. B. GPS computing. C. digital computing. D. mobile computing. E. wireless computing.
The most common type of observational study is a. an experiment
b. a survey. c. a debate. d. a statistical inference.