Answer the following statements true (T) or false (F)

1. Social media is not important for shared subgroup identity.
2. The notion of studying corporate culture was popular in the 1950s.
3. It is possible for argot to be absorbed into mainstream language as slang.
4. British punk provides an example of cultural diffusion.
5. Dick Hebdige showed that it was how British punk youth culture used commodities that marked the subgroup off from the dominant culture.


1. FALSE
2. FALSE
3. TRUE
4. TRUE
5. TRUE

Communication & Mass Media

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When in doubt, the topical method of issue arrangement provides the best way to organize most topics

A. True B. False

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Raul is creating a bulleted list of subpoints to highlight various proposals for

improving retention rates in high schools. He knows to keep the list simple—confined to key words or phrases. What else should he be mindful of as he devises and uses the listing? A) Present the bullets one at a time as each is discussed. B) Present all at once, so to emphasize the merits of all. C) Present all at once, so listeners can process at their own pace. D) Present all at once, in case someone daydreams and loses focus.

Communication & Mass Media

When you seek to overcome apathy in your audience or

reinforce an existing attitude, belief, value, or behavior, you are creating a persuasive speech to a. entertain. b. inspire. c. convince. d. stimulate.

Communication & Mass Media

According to a 2006 study, the most popular quantitative research technique in public relations was:

a. Content analysis b. Experiments c. Ethnography research d. Survey research

Communication & Mass Media