Which of the following categories of segmentation would be most relevant to a boat
manufacturer?
A) gender B) geographic C) climate D) behavioral
B
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Rivera Inc, a leading mobile manufacturer in the United States, manufactures a new product similar to its existing line of high-end smart phones to meet the demands for a low-cost product in the developing countries
They also plan to use new ads that are more sensitive to those countries. In this case the product marketing strategy used by Rivera is referred to as ________. A) mono adaption B) product extension/ communication adaptation C) dual extension D) dual adaptation
Simply asking someone for something that they can easily comply with succeeds what percentage of the time?
A. 85 B. 88 C. 90 D. 78
The qualifications of potential jurors are determined through a process called voir dire
Indicate whether the statement is true or false
________ are people who apply for a vacancy without prompting from the organization.
A. Referrals B. Internal employees C. Direct applicants D. Poached employees E. Virtual employees