In an effort to decrease the amount of industrial waste generated during production, Cerise wanted her company to use a new machine designed by one of the employees. She felt that the new machine could also bring down the company's costs. She tried to convince her supervisor and higher authorities to provide the resources needed to build and install the machine on a large scale. Cerise's role is that of a(n)
A. product champion.
B. category captain.
C. gatekeeper.
D. executive champion.
E. technical innovator.
Answer: A
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The entry to record a purchase of $6,000 in merchandise assuming terms of 2/10, n/30 and a periodic inventory system would include a(n)
a. increase to Accounts Payable for $6,000. b. increase to Purchases Discounts for $120. c. decrease to Purchases for $6,000. d. decrease to Accounts Payable for $5,880.
A restaurant sends a text message to a consumer alerting him or her of a special offering for that day. This restaurant is utilizing ________ computing.
Fill in the blank(s) with the appropriate word(s).
Suppose a firm wants to borrow $200 million for 5 years to fund capital expenditures, and is
considering the choice of a bank loan or a public issue through an investment banking firm as underwriter. For simplicity, we will assume that in either case the firm will issue pure-discount debt. The bank demands a 10.25% interest rate (with no fee), while the underwriter states that the interest cost will be 9.25 percent with 3% flotation costs. Which funding source provides the lower effective interest cost? a. the bank loan b. the public issue c. both provide exactly the same effective interest cost
Which of the following statements about the societal orientation is FALSE?
A. Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation. B. Marketers cannot deliver all benefits sought by customers because these benefits may not be in the long-term best interests of the customers. C. The societal marketing concept is an important refinement of the market concept. D. Organizations have both a social and economic justification for their existence. E. The majority of consumers support environmentally-friendly companies and willingly paying more for these products.