The most credible medium of communication is ______.
A. social media
B. word-of-mouth
C. printed documents
D. broadcast information
B. word-of-mouth
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Preventive controls are generally more cost-efficient than detective controls
a. True b. False Indicate whether the statement is true or false
Which kind of marketing involves sending a brochure or pamphlet that offers a specific good or service at one point in time?
A) personal marketing B) telemarketing C) direct mail D) catalog E) spam
Unsought goods are characterized as being the kinds of goods that consumers ________.
A. frequently purchase and have little interest in seeking new information about B. purchase solely for personal purposes C. would rather not purchase at all D. purchase solely for business purposes E. do more research on and compare across product dimensions such as color, size, features, and price
All of the following are considered effective cash management principles except:
A. Encouraging collection of receivables by offering discounts for early payments. B. Delaying payment of liabilities until the last possible day. C. Planning expenditures. D. Keeping only necessary levels of assets. E. Retaining excess cash for unexpected expenditures.