Unsought goods are characterized as being the kinds of goods that consumers ________.
A. frequently purchase and have little interest in seeking new information about
B. purchase solely for personal purposes
C. would rather not purchase at all
D. purchase solely for business purposes
E. do more research on and compare across product dimensions such as color, size, features, and price
Answer: C
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Direct expenses are incurred for the sole benefit of and are traceable directly to a specific department
a. True b. False Indicate whether the statement is true or false
SCENARIO-BASED QUESTIONS Concise Language Improves the Quality of a Résumé Interviewers quickly scan a résumé in about 40 seconds to learn about a job candidate's skills, accomplishments, and attributes. Because interviewers spend such a short time
reading résumés, the writing must be direct and simple. Victor, a recent college graduate, designs a résumé and writes the following statements in his résumé to describe his accomplishments. a) I was a receptionist at a doctor's private practice. My work included taking appointments, filing charts, answering phones, and running errands. b) I was a sales person at a hardware store and was selling windows, doors, and tools and providing other customer services. I eventually became a manager at the hardware store. My responsibilities were ordering products and supplies, as well as supervising five employees. c) I spent two summers working at the university's admission office, showing prospective students around the campus and answering phone calls and performing other clerical duties. d) I was a summer camp counselor for special children. My responsibilities included handling special activities and providing daily assistance to kids as required. Required: Rewrite the work experience section of Victor's résumé to make it more effective.
The Hawthorne studies were conducted at:
a. Bethlehem Steel b. Midvale Steel Company c. IBM d. Western Electric Company e. United States Steel
When individuals' behaviors are tracked from television sets to checkout counters using equipment provided by the marketer, this is known as
A. family behavior recording. B. single-source data. C. individual consumer jury. D. advertisement exposure data. E. detailed market research.