What is the importance of social media to the MPR process?

What will be an ideal response?


People are using social media to discover, read and share information in brand new ways. Social media present unique opportunities for organizations to connect with their audiences outside of traditional media. In fact, social media tend to favor non-media connectors, which are crucial to the success of the MPR process and its ability to communicate news, spread word-of-mouth and reap media mentions.

Business

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The _____ theory states that the stock market goes through periods in which stock prices rise higher than their fundamental value and other periods where stock prices fall below their fundamental value.

A. rational expectations B. adaptive expectations C. irrational expectations D. realized expectations

Business

When the market rate of interest is less than the face rate, then the bond issue will be sold at a discount

a. True b. False Indicate whether the statement is true or false

Business

List the various tasks that the salespeople of an organization may perform to achieve sales force objectives

What will be an ideal response?

Business

If the total materials variance (actual cost of materials used compared with the standard cost of the standard amount of materials required) for a given operation is favorable, why must this variance be further evaluated as to price and usage?

a. There is no need to further evaluate the total materials variance if it is favorable. b. Generally accepted accounting principles require that all variances be analyzed in three stages. c. All variances must appear in the annual report to equity owners for proper disclosure. d. It is done so that management can evaluate the efficiency of the purchasing and production functions.

Business