When a bank pays a check on which the drawer's signature is forged, generally the customer suffers the loss.
Answer the following statement true (T) or false (F)
False
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Regardless of the type of segmentation scheme used, the key is adjusting the marketing program to recognize ________
A) the level of disposable income earned by the target group B) customer differences C) the cost-benefit relationship of narrowing the target market D) customer complaints E) saturated markets
Describe the Consolidated Omnibus Budget Reconciliation Act of 1985
What will be an ideal response?
Ernest invents a novel, useful, nonobvious product. He:
a. must apply for a patent within one year of selling the product commercially. b. is entitled to a patent over someone else who invents the same product if he is the first to get a company to produce it commercially. c. may receive patent protection for two years by filing a simpler, shorter, cheaper provisional patent application while he is working on his complex, regular patent application. d. may sell his product for up to five years to see how well it sells before going through the complex process of filing a patent application with the PTO Office.
The value of a dollar is ________.
A. controlled by the U.S. Treasury B. refers to its purchasing power C. controlled by Congress D. driven by the stock market