The production emphasis of a company pursuing a broad differentiation strategy usually involves
A. the aggressive pursuit of economies of scale and experience-curve effects.
B. emphasis on building differentiating features that buyers are willing to pay for and includes wide selection and many product variations.
C. strong efforts to be a leader in manufacturing process innovation.
D. eliminating cost reduction and decreasing quality and essential features to boost profitability.
E. developing a distinctive competence in zero-defect manufacturing techniques.
Answer: B
You might also like to view...
Secondary groups require continuous interaction to be effective and meaningful
Indicate whether the statement is true or false
Market-tracking studies measure some variable(s) of interest, that is, market share or unit sales over time
Indicate whether the statement is true or false
Discuss methods to finalize slides when completing the presentation
What will be an ideal response?
Financial rewards for professional salespeople are commonly solely based on performance.
Answer the following statement true (T) or false (F)