The uses and gratifications theory hypothesizes that people
A. use social media primarily for sexual pleasure.
B. use social media to satisfy their own needs and desires.
C. who are socially anxious avoid social media entirely.
D. who are extroverted find limited gratification in social media.
Answer: B
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President Franklin Roosevelt's nationwide radio addresses rallying support for programs to combat the Great Depression demonstrated the mass media's ability to
A) give equal time to opposing political viewpoints. B) unify the country by presenting common messages and shared experiences. C) make a profit by presenting political messages. D) combine information and entertainment.
A technique that can be used to identify the problem is ________
A) the force field analysis technique B) the Journalists Six Questions C) the Nominal Group technique D) a T chart
Which of the following statements about plagiarism is false?
a. Plagiarism involves the use of another person's exact words without quoting them and citing them appropriately. b. Plagiarism involves paraphrasing another person's exact words without citing them appropriately c. Plagiarism only occurs when it is intentional d. Plagiarism involves using another person's ideas without citing them appropriately.
A(n) ____________________ is effective if you make the audience believe that something undesirable will happen if a change does not occur.
Fill in the blank(s) with the appropriate word(s).