Assuming one event caused another simply because it happened before the second is what form of faulty reasoning?

A. false cause
B. invalid analogy
C. improper sign
D. hasty generalization


Answer: A

Communication & Mass Media

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Andy knows that even though Ryan does not currently work out, he has a belief that lifting is a good exercise. Andy wants Ryan to start lifting with him so he tells Ryan about an article he just read about some additional physical benefits of weight lifting. This is an example of which persuasive strategy?

a. introducing a new belief b. changing the evaluation of the relevant belief c. changing the relevance of a belief d. reducing a negative belief

Communication & Mass Media

A marketing campaign is being created to promote the footwear company, FreeFoot,as the company plans its newstores. What components should the PR manager keep in mind while creating the campaign?

a. She should cover the eight essential elements of a good written plan. b. She should use Robert's rules of order. c. She should include a large portion of the budget for out-of-pocket expenses. d. She should mask the internal and external barriers to the success of the campaign.

Communication & Mass Media

For the public speaker, race is best conceived of as _______

A) a biological phenomenon B) an inherited factor C) a matter of culture D) a genetic factor

Communication & Mass Media

Which type of document is used to air grievances and convey displeasure with a company's product or service?

a. Complaint letter b. Progress report c. Sales proposal d. Formal report

Communication & Mass Media