The “Cheesepocalypse” was ______.

A. a large-scale shortage of cheddar cheese that created problems for Kraft Macaroni & Cheese in marketing to children
B. a shortage of mozzarella cheese that created a production problem for Red Baron pizzas
C. a social media campaign by Kraft based on a spot shortage of Velveeta during football playoff season
D. you’ve got to be kidding, Cheesepocalypse doesn’t exist!


C. a social media campaign by Kraft based on a spot shortage of Velveeta during football playoff season

Communication & Mass Media

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Creativity just happens

Indicate whether this statement is true or false.

Communication & Mass Media

When Morgan met Rob, they spoke briefly and Morgan thought Rob seemed fun and wanted to chat with him again. This interaction demonstrates how individuals make decisions encounters according to the __________ theory

a. social penetration b. uncertainty reduction c. looking-glass self d. fundamental attribution bias

Communication & Mass Media

Bennis and Nanus claim that power is the quality without which leaders cannot lead

True False

Communication & Mass Media

While writing a story on the H1N1 virus, Beth used most of the findings published in a story in a small town newspaper of Somalia

She reworded most of the material so that nobody could trace it back to that article, and in turn, saved herself a lot of time she would have spent researching. What form of journalistic dishonesty did Beth indulge in? a) Plagiarism b) Falsification c) Misrepresentation d) Conflict

Communication & Mass Media