When it comes to creating customer satisfaction, perceived value is just as important as actual value.

Answer the following statement true (T) or false (F)


True

Simply creating value is not enough; a company must also help its customers believe that the company's product is uniquely qualified to meet their needs. See 11-2: The Customer: Front and Center

Business

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The key idea in successful nichemanship is specialization. Which of the following specialists would most closely be identified with the characterization of being an organization that limits its selling to one customer?

A) end-user specialist B) vertical-level specialist C) customer-size specialist D) specific-customer specialist E) quality-price specialist

Business

________ damages are not recoverable unless the defendant had reason to foresee them at the time the contract was created.

A. Liquidated B. Punitive C. Consequential D. Compensatory

Business

On January 1, a company issued and sold a $390,000, 4%, 10-year bond payable, and received proceeds of $381,000. Interest is payable each June 30 and December 31. The company uses the straight-line method to amortize the discount. The carrying value of the bonds immediately after the first interest payment is:

A. $380,550. B. $390,450. C. $389,550. D. $381,450. E. $390,000.

Business

The inherent risks that exist in optimization models can be better understood and mitigated using the capabilities of risk analysis software such as ________

A) Solver B) PHStat C) Crystal Ball D) MS Excel

Business