The expense of a sales luncheon may be deductible (50 percent in the current year) even if no sale is made
a. True
b. False
Indicate whether the statement is true or false
True
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When forces for global integration are low and forces for national responsiveness are high, a strategy that ________ makes sense
A) treats the world as a single market B) views the marketplace as completely homogeneous C) treats the world as a portfolio of national opportunities D) standardizes all elements of the marketing mix E) facilitates a straight extension
A graphical depiction that makes use of small pictures or symbols to display the data is called a ________
A) pictograph B) pie chart C) line chart D) histogram E) symbology
Which of the following is a weak internal control over cash collections from receivables?
A) The credit department should have no access to cash. B) A credit department should evaluate customers' credit applications to determine whether they meet the company's approval standards. C) A company should have written approval standards for processing customers' credit applications. D) In order to avoid losing sales, all customers' credit applications should be approved.
Describe the advantages of the two different distribution channels employed by Lever.
What will be an ideal response?