Compare and contrast the different ways in which new brand names are created and provide an example of each
What will be an ideal response?
(1 ) Functional names — functional names are purely descriptive of what a product or company is or does. E-trade, International Business Machines (IBM), and Digital Equipment are examples of functional or descriptive names.
(2 ) Invented names — there are two kinds of invented names: those that are built from root words and morphemes and those that are poetic constructions based on the rhythm or experience of saying them. Agilent and Alliant are invented company names from roots that mean "agile" and "ally." Poetically created brand names include Oreo, Kleenex, Snapple, and Google.
(3 ) Experiential names — company or brand names that create a direct connection to something real and that can be associated with a direct experience. Examples include Explorer or Navigator for web portals, and Callaway Big Bertha golf clubs.
(4 ) Evocative names — brand names that evoke a positive attribute or a feeling. Examples include Yahoo, Apple computers, and Virgin Airlines.
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Which of the following is true of collaborative supply chain management?
A. These systems are based on large inventories. B. Collaborative systems are based on child labor laws and regulations. C. Interactions between the vendor and retailer are minimal. D. It is difficult to implement these strategies when sourcing globally. E. Lead times are long when using these systems.
Briefly describe the roles in the buying center
What will be an ideal response?
Ford Company reports depreciation expense of $40,000 for Year 2. Also, equipment costing $150,000 was sold for its book value in Year 2. There were no other equipment purchases or sales during the year. The following selected information is available for Ford Company from its comparative balance sheet. Compute the cash received from the sale of the equipment.At December 31Year 2Year 1Equipment$600,000 $750,000 Accumulated Depreciation-Equipment 428,000 500,000
A. $40,000. B. $38,000. C. $36,000. D. $32,000. E. $68,000.
Punctuate the sentence correctly. Sean who is looking for a job revised his profile on a social networking site to present a positive professional image